Taco Bell x WILDFANG Coverall Launch

The Taco Bell x WILDFANG Coverall is an exclusive launch that specifically considers the needs of avid snackers with 20 shapely pockets inspired by the shape of Taco Bell menu items.

The co-branded Taco Bell x WILDFANG Essential High Waist Coverall provides a place for all fans’ essentials, including keys, sunglasses and even sauce packets. Taco Bell Feed the Beat artist, actress and author Hayley Kiyoko models the limited-edition style that captures the spirit of both brands and their shared passion for engaging with fans in unexpected ways.

The co-branded Coverall design is launching with inclusive sizing from XS and 3X and Tall: S – XXL. Taco Bell Rewards Members will get access to the functional fashion design first in-app, and then the Coverall will launch to the general public a day later.

Trend Themes

  1. Co-branded Fashion Collaborations – Unlocking new opportunities for brands to merge their unique qualities and cater to specific consumer needs with innovative designs.
  2. Functional Clothing with Multiple Pockets – Reimagining traditional apparel by integrating practical features that enhance user experience and convenience.
  3. Inclusive Sizing in Apparel – Addressing the diverse needs of consumers by offering clothing options that cater to a wide range of body types and sizes.

Industry Implications

  1. Fashion Retail – Embracing collaborative initiatives in the fashion industry to create unique and functional clothing collections for targeted consumer segments.
  2. Fast Food Chains – Exploring partnerships with fashion brands to introduce branded clothing lines that appeal to loyal customers and drive brand engagement.
  3. Apparel Manufacturing – Adopting inclusive sizing practices in the production of garments to meet the growing demand for diverse and body-positive clothing options.

Sophisticated Fashion Collaborations

  • Willie Norris and Outlier Release a Co-Branded Drop Collaboration
  • Collaboration-Heavy Spring Collections
  • PLEASURES Announced Its Spring 2023 Capsule Online Merchandise Storefronts
  • The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture Six-Pocket Sports Bras
  • Nike’s Women’s Sports Bra with Pockets Neatly Stashes Valuables


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