At the 2024 Entertainment Marketing Summit, leaders from Meta and Deloitte discussed the impact of generative AI on the future of digital media. Jana Arbanas from Deloitte highlighted the benefits of AI in increasing efficiency by 200%. Generative AI, as described by Kelly Davies Michelena of Meta, has the ability to create text and images in seconds, saving time compared to human efforts.

While some may fear job displacement, Michelena believes that AI will create the need for more individuals to manage the vast amount of data available. Instead of replacing jobs, AI can serve as an assistant, streamlining tasks and allowing marketers to focus on more strategic initiatives.

With AI’s potential to reduce time-consuming tasks, marketers can now produce more content in less time, meeting the demands of the market. The evolution of AI is likened to the invention of electricity, offering endless possibilities for innovation.

However, the use of generative AI raises concerns about trust and safety. Arbanas emphasized the importance of companies ensuring the safety of AI applications, both in terms of technology and public perception. Building trust in AI is crucial for its successful integration into various industries.