A hot chocolate craze has taken over the Upper East Side, and people are lining up to try a $10 hot chocolate topped with a flamboyant rim of brûléed marshmallow fluff. The viral trend has attracted a diverse crowd, with fans waiting for over 30 minutes in freezing weather just to get a taste of the decadent hot chocolate from the tiny shop, Glace by Noglu.

The trend was fueled by social media, with TikTok and Instagram feeds filling up with ‘best of’ hot chocolate lists, and Glace’s offering gaining significant attention. The owner, Sasha, comes from a well-known NYC family, adding to the allure of the viral trend.

But the central question remains: is this viral food trend a positive addition to New York City’s food culture, or is it just a fleeting indulgence driven by social media algorithms? The debate around the ‘Suprême’ croissant or raclette sandwich echoes the dilemma faced by many food enthusiasts.

Despite the hype, the crucial question lingers: does the hot chocolate taste as good as it looks? As people flock to Glace to try the s’mores hot chocolate, the anticipation and excitement build up. The experience of waiting in line, surrounded by a diverse group of eager customers, adds to the allure of the viral trend.

The hot chocolate craze raises questions about the impact of viral food trends on food culture and individual experiences. As the debate continues, the $10 hot chocolate remains a must-try for many, driven by the power of social media and the allure of a viral food trend.