Paige DeSorbo, a prominent figure on Bravo’s reality show ‘Summer House,’ is making waves as an ambassador for Malibu, the popular coconut liqueur. Embracing the essence of a vacation from the comfort of home, Malibu’s ‘Vacation You’ summer campaign is all about unwinding and enjoying life.
As an extension of the Pernod Ricard brand, Malibu is offering the Malibu x ResortPass package, providing exclusive poolside cabana experiences that allow city dwellers to indulge in a luxurious escape without stepping outside. In addition, customers can also look forward to the new LSPACE x Malibu tote bag and DeSorbo’s special cocktail creation.
‘Vacation You’ is part of Malibu’s broader global initiative, ‘Do Whatever Tastes Good,’ crafted by Wieden + Kennedy London. The localized ‘Vacation You’ campaign is the brainchild of Malibu’s U.S. agency team, spearheaded by ARC, with contributions from Articulate, Publicis Santé, 160over90, and Casanova.
Malibu’s ‘Do Whatever Tastes Good’ campaign is set to roll out across various platforms including connected TV, online video, display, social media, audio, and out-of-home advertising in major cities like Miami, Las Vegas, New York, New Orleans, Austin, Atlanta, Los Angeles, Boston, Philadelphia, Chicago, Phoenix, and San Diego.
DeSorbo encourages everyone, regardless of their location, to tap into their vacation mindset through simple pleasures. Whether it’s meeting up with friends, donning a stylish outfit, or savoring a delightful cocktail like her signature Malibu Paige Breeze, the key is to embrace the spirit of relaxation and enjoyment.
Her refreshing summer concoction features a blend of Malibu, sparkling water, pineapple, and cranberry juice, promising a taste of paradise in every sip. With Malibu’s ‘Vacation You’ campaign, the allure of a vacation is just a drink away, inviting consumers to elevate their at-home leisure experience with a touch of tropical flair.
