Pizza Hut is spicing things up this Valentine’s Day season with its new offering, the ‘sweet yet spicy’ Hot Honey pizza. The Texas-based chain has launched this unique dish, which is topped with marinara sauce, a generous layer of cheese, classic pepperoni, a hot honey drizzle made with real honey infused with chili peppers, and crispy cupped pepperoni. To promote the new pizza, Pizza Hut is offering a special service called ‘Goodbye Pies,’ which allows customers to customize the pies to ease the awkwardness of a breakup.

With the ‘Goodbye Pies’ promotion, Pizza Hut is helping customers break up with their significant others by delivering a personalized, simple message on custom packaging along with the sweet and spicy Hot Honey pizza to ease the pain. The custom pizza boxes also have a space for the break-upper’s name to be added. This service is available at select locations in New York City, Miami, and Chicago from Feb. 6 until Valentine’s Day. Customers can visit GoodbyePies.com to order the meal.

For those not in the select cities, the website can also be used to request Pizza Hut to write a breakup text and send a link to a gift card for the future-ex to redeem a free Hot Honey pizza. According to a press release by Pizza Hut, research shows that Valentine’s Day is a holiday centered around heartbreak, with 45% of people agreeing that it’s better to break up right before the holiday itself.

This unique marketing strategy by Pizza Hut is sure to turn heads and create a buzz this Valentine’s Day season. Whether it’s to spice up a breakup or simply enjoy a flavorful pizza, Pizza Hut’s Hot Honey pizza is set to make waves in the pizza industry.