India’s leading jewellery brand, Kalyan Jewellers, has recently unveiled its new jewellery collection ‘Nimah’ that incorporates elements from the Ramayana, showcasing motifs of Lord Ram and Sita, along with iconic symbols such as Rama Pattabhisheka and the Ayodhya temple.

The Nimah line, known for its signature style reminiscent of Karnataka’s temple jewellery, historically features mythological symbols like peacocks, swans, lotus flowers, bejewelled and hooded serpents, and divine feminine figures Saraswati and Lakshmi. With this latest curation, Kalyan Jewellers has reimagined the collection, infusing it with elements from the Ramayana, offering a blend of traditional and contemporary design.

Ramesh Kalyanaraman, executive director of Kalyan Jewellers, expressed his excitement about the revamped collection, stating, “This enhanced Nimah collection signifies the dawn of a new artistic era at Kalyan Jewellers. It is a celebration of our rich heritage, cleverly reimagined through contemporary design and adorned with precious stones. Serving as a heartfelt homage to the timeless narratives of the Ramayana and Indian mythology, each piece is meticulously brought to life with the unparalleled craftsmanship for which our brand is renowned. We believe this upgraded collection will seamlessly complement our existing brand portfolio, resonating widely, especially among our clientele.”

This move by Kalyan Jewellers reflects a strategic blend of tradition and innovation, catering to the evolving preferences of its customer base while staying rooted in India’s rich cultural heritage.