The Michigan online casino market is set to see an enhancement in security features as BetMGM partners with Prove Identity, a global digital identity company. This strategic collaboration aims to streamline the onboarding process for new players and prevent bonus abuse, ultimately creating a safer and more enjoyable gaming experience.

The announcement of the partnership came on Wednesday, signaling BetMGM’s commitment to bolstering its security measures. However, the implementation of Prove’s technical solution is subject to regulatory approval before it can be integrated into BetMGM’s platform across all U.S. markets, including Michigan.

Prove’s identity solution package is expected to expedite the onboarding process for new players by up to 79%, offering a significant improvement in user experience. This marks a significant milestone for Prove Identity, as it marks their first major collaboration with an iGaming brand, having previously catered to financial institutions and companies across various industries.

In a press release, Tom Hill, director of digital identity at Prove, acknowledged BetMGM as an innovator and emphasized the joint effort to enhance the online gaming experience through efficient identity verification processes.

One of the primary goals of this partnership is to simplify the onboarding of new players by leveraging Prove’s Pre-Fill technology, which aims to reduce registration abandonment rates and create a frictionless experience for new customers. Additionally, the collaboration seeks to address bonus abuse by implementing measures to prevent the misuse of bonus codes intended for new online casino members.

As a prominent player in the Michigan online casino market, BetMGM is dedicated to prioritizing security and providing a secure betting environment for its millions of users. The collaboration with Prove Identity is seen as a crucial step in further enhancing security measures and ensuring a fair gaming environment.