The Air Jordan 39, the latest game shoe from Jordan Brand, has been officially unveiled and is set to release in July. The shoe will debut in the ‘Sol’ colorway on July 23, priced at $200.
Michael Jordan, the legendary basketball icon, is known for his larger-than-life presence both on and off the court. Whether at his private golf course, The Grove XXIII in Florida, or elsewhere, the aura of Jordan precedes him, with stories of clouds parting and gravity seemingly shifting in his presence.
Joël Greenspan, a lead designer at Jordan Brand, shared insights into working closely with Jordan on the Air Jordan 39. Greenspan described the experience of presenting designs to Jordan, highlighting the basketball legend’s deep involvement in the creative process. The upcoming shoe holds special significance as it reflects Jordan’s personal touch more prominently than previous signature models.
The ‘Baron’ colorway of the Air Jordan 39 pays homage to Jordan’s time playing baseball for the Birmingham Barons, adding a unique narrative to the design. Greenspan emphasized Jordan’s active participation in shaping the shoe, underscoring his dedication to the project.
Unlike its predecessors, the Air Jordan 39 marks a shift towards simplicity and functionality. Designed to enhance on-court performance, the shoe prioritizes agility and maneuverability for basketball players. Jordan Brand’s director of sport footwear, Bennett Shaw, expressed the brand’s focus on streamlining the design and returning to the fundamentals, addressing past criticisms of overly complex designs.
While the general public awaits the official release of the Air Jordan 39, Jordan Brand athlete Paolo Banchero is poised to showcase the sneaker during an upcoming game between the Orlando Magic and the Cleveland Cavaliers.
The Air Jordan 39 signifies a new chapter for Jordan Brand, blending performance innovation with a nod to the brand’s heritage. With Jordan’s direct involvement in the design process and a renewed emphasis on functionality, the upcoming release is poised to make a significant impact in the world of basketball footwear.
