London-based Start-up Cerve Secures £3.5 Million in Seed Funding to Transform Food Supply Chain
A London-based technology start-up, Cerve, has successfully raised £3.5 million in seed funding, marking a significant milestone in its mission to revolutionize the food supply chain. The funding round was led by SuperSeed, a prominent business-to-business software specialist, and included participation from notable venture capital investors such as Zenith, Ponderosa, and The First Thirty.
Founded earlier this year by serial entrepreneur Dan Mazig, Cerve aims to tackle inefficiencies within the global food supply chain, which remains predominantly reliant on manual processes. The company has already made strides in the industry, providing innovative technology solutions to over 2,000 customers across the UK and Europe.
Cerve’s platform leverages data to address critical supply chain inefficiencies, which the company argues contribute to billions of dollars in lost opportunities annually. The food industry is facing a pressing challenge, with research indicating that more than one-third of all food produced globally is wasted. This wastage is largely attributed to inadequate visibility and traceability within supply chains, which Cerve seeks to improve.
Dan Mazig emphasized the necessity for new thinking in the food system, stating, “Solving the fragmented and disconnected problems within the food system requires new thinking and a more creative and innovative approach. Current progress is simply not fast or effective enough. We believe that the key to a sustainable and resilient food system is rooted in data.” This perspective highlights the importance of modernizing the food supply chain to ensure efficiency and sustainability.
Ferdinand Reynolds, a principal at SuperSeed, praised Cerve’s innovative approach, stating, “Cerve’s approach to data standardization and connectivity is groundbreaking and has the potential to reshape how the global food system operates.” This endorsement from a leading venture capital firm underscores the potential impact Cerve could have on the industry.
The funding will be instrumental in accelerating Cerve’s expansion plans, allowing the start-up to enhance its technology platform and broaden its reach within the food supply chain sector. By digitizing various aspects of the supply chain, Cerve aims to improve operational efficiency and reduce waste, thereby addressing some of the most pressing challenges facing the food industry today.
As Cerve continues to develop its technology and expand its customer base, the start-up is poised to play a significant role in shaping the future of the food supply chain. The company’s commitment to leveraging data for improved visibility and traceability could pave the way for more sustainable practices and a reduction in food waste, ultimately contributing to global food security.
With the backing of experienced investors and a clear vision for the future, Cerve is set to make a meaningful impact on the food supply chain landscape, driving innovation and sustainability in an industry that is ripe for transformation.
