Zoho Corp., a prominent global technology firm, has made significant strides in the UAE by investing AED 46 million into strategic partnerships with various public and private entities. This investment marks a pivotal move to enhance the digitalisation efforts of over 7,000 businesses in the region, reflecting a remarkable two-fold growth since 2022.
During a recent press conference held at GITEX, Zoho introduced its latest innovation, Zoho IoT. This user-friendly and scalable low-code platform is designed to empower businesses to create and deploy custom Internet of Things (IoT) solutions tailored to their specific needs.
The strategic initiatives undertaken by Zoho in collaboration with local government entities are aimed at optimizing digital transformation efforts across the UAE. By offering wallet credits and upskilling programs, Zoho has equipped businesses of varying sizes and sectors with essential tools and resources to harness the power of its innovative solutions.
Among Zoho’s suite of flagship products, Zoho One, Zoho Books, Zoho Workplace, Zoho CRM Plus, and Zoho People have gained significant traction among UAE businesses, achieving an impressive conversion rate of 57%.
Hyther Nizam, the President of Middle East and Africa at Zoho Corp, emphasized the importance of strategic partnerships in driving digital transformation within the UAE. He stated, “We believe that strategic partnerships are essential for driving digital transformation in the UAE. By investing in partnerships with local organisations, we can provide comprehensive solutions to businesses of all sizes, helping them migrate to the cloud and realize the benefits of digital technologies. Our goal is to empower UAE businesses to achieve their full potential and contribute to the nation’s economic growth and development.”
The newly launched Zoho IoT offers industry-specific solutions that can be utilized as pre-built options or customized to integrate seamlessly with existing infrastructure, catering to the unique requirements of businesses. Its compatibility with third-party hardware ensures that companies can integrate the IoT solutions into their current systems without disruption, allowing for rapid scalability.
This IoT platform is designed to work harmoniously with other applications, providing a comprehensive view of business operations. This integration enhances visibility and control, enabling organizations to automate processes efficiently and make informed, data-driven decisions with ease—eliminating the need for extensive technical expertise.
As Zoho continues to expand its footprint in the UAE, its commitment to fostering digital transformation and empowering local businesses remains steadfast. The company’s initiatives not only contribute to the growth of individual enterprises but also play a crucial role in the broader economic development of the region.
With the UAE’s rapid technological advancements and commitment to innovation, Zoho’s strategic partnerships and product offerings are well-positioned to support businesses in navigating the digital landscape. As companies increasingly recognize the importance of digital solutions, Zoho is poised to be a key player in facilitating this transformation.
In a landscape where digital capabilities are essential for success, Zoho’s investment in the UAE serves as a testament to its dedication to empowering businesses and driving economic growth through technology.
