Wizards of the Coast, the company behind Magic: The Gathering and Dungeons and Dragons, has found itself embroiled in controversy after fans accused it of using AI-generated art in a recent promotional image. Despite the company’s denial, the accusations have sparked a heated debate within the Magic community.

Back in December, Wizards of the Coast made a commitment to refrain from using AI generative tools in the creation of its products. However, a recent promotional image shared on Twitter has led to widespread speculation that AI may have been used to create the backdrop for new cards, contrary to the company’s pledge.

The image, which features retro-style artwork, drew immediate attention from fans who questioned the authenticity of the art. Many pointed out perceived discrepancies in the details of the image, prompting suspicions that AI may have been involved in its creation.

Despite the backlash, Wizards of the Coast stood by its previous statement, asserting that the art was created by humans and not AI. However, this denial has failed to quell the doubts of many followers, with some expressing skepticism over the company’s claims.

The controversy is not without precedent. In August 2023, AI-generated art was discovered in a preview for an upcoming Dungeons and Dragons sourcebook, leading to an acknowledgment from Wizards of the Coast regarding the use of AI in that instance. This subsequent denial of AI usage in the recent Magic: The Gathering image has reignited concerns within the community.

While the use of AI in commercial projects like Magic and D&D continues to be a contentious issue, the ongoing debate underscores the challenges faced by companies in maintaining transparency and trust with their fan base.