This fall, fans of the musical world of Oz will be delighted as Universal Products & Experiences unveils a wide range of merchandise celebrating the release of Universal Pictures’ ‘Wicked’ in theaters on Nov. 27. The vibrant world of Elphaba and Glinda has inspired a plethora of innovative products across various categories such as apparel, accessories, footwear, home décor, beauty, toys, and more.
President of Universal Products & Experiences, Vince Klaseus, expressed excitement about expanding the beloved story of ‘Wicked’ through magical products and immersive retail experiences. The global merchandise program, spanning retail and theme parks, embodies the film’s empowering themes and bold iconography, setting the stage for ‘Wicked Part Two’ in 2025.
Collaborations with renowned brands like Beis, Bombas, Cambridge Satchel Company, Swarovski, and more promise to bring the magic of ‘Wicked’ into everyday life. From apparel to accessories, bags, and footwear, fans can expect a range of products inspired by the Emerald City.
Additionally, licensees will offer ‘Wicked’-themed home, food, and beauty items to enhance the fan experience. Brands like LUSH, Makeup Eraser, and Wet Brush are among those contributing to the enchanting world of ‘Wicked.’
Toy, costumes, role play, publishing, and collectibles licensees, including industry giants like Mattel and LEGO, will bring iconic characters and storylines to life. The cinematic event will be immortalized through a variety of products from top partners in the industry.
Fans can look forward to finding ‘Wicked’ products at retailers worldwide, ensuring that the magic of Oz is accessible to all.
