UFC, the world’s premier mixed martial arts organization, has announced a groundbreaking partnership with American Aires Inc. (CSE: WIFI) (OTCQB: AAIRF), also known as Aires Tech. This new global marketing collaboration will see Aires Tech’s branding featured prominently in UFC’s major events, including monthly Pay Per Views.
As a first-time Official Partner of UFC, Aires Tech will enjoy significant visibility, reaching over 700 million fans across 170 countries and an estimated 975 million households that receive UFC broadcasts. Aires Tech is recognized for its innovative technology designed to protect against electromagnetic radiation while promoting human health and wellness.
Aires Tech’s products are distinguished in the EMF protection market for their scientific ingenuity and practical application. The partnership with UFC marks a significant milestone for Aires Tech, as it aligns with the organization’s mission to bridge the gap between technology and wellness.
Grant Norris-Jones, Head of Global Partnerships at TKO, expressed excitement about the collaboration, highlighting the shared values of innovation between Aires Tech and UFC. The emphasis on technology for health and wellness resonates with both organizations, making it a natural fit for this partnership.
American Aires CEO, Josh Bruni, emphasized the transformative nature of the partnership with UFC, citing the organization’s commitment to excellence in sports entertainment. The collaboration with UFC not only expands Aires Tech’s global reach but also connects the brand with a dedicated audience that values peak performance and personal well-being.
This strategic partnership underscores Aires Tech’s commitment to becoming a household brand, with a focus on reaching millennials, who make up 40% of UFC’s following. The alignment with UFC’s performance-focused fans presents a unique opportunity for Aires Tech to engage with consumers who prioritize health optimization and well-being.
