The U.S. State Department has announced an exciting new initiative that highlights the power of music as a diplomatic tool. This month, a group of talented musicians has been appointed as the inaugural U.S. Global Music Ambassadors, embarking on a mission to connect with audiences in New Zealand, Canada, and South Korea.
Among the artists selected for this prestigious role are Teddy Swims, Jelly Roll, and BRELAND. Their appointments are part of the State Department’s Global Music Diplomacy Partnership, a collaboration with YouTube that aims to use music as a means of fostering education, economic opportunity, equity, and inclusion across the globe.
The initiative, first announced in June, seeks to engage a diverse range of audiences, from young people to marginalized communities and even world leaders, showcasing music’s unique ability to bridge cultural divides.
During the month of July, the three ambassadors have been busy with various activities that underscore the program’s goals. Teddy Swims kicked off his journey in New Zealand, where he performed as part of his sold-out “I’ve Tried Everything But Therapy” tour from July 4-7. Throughout his visit, Swims engaged with local communities, emphasizing the importance of health and wellness for children. He also participated in “Red Nose Day,” a campaign dedicated to raising awareness and funds for better health outcomes for children through medical research.
Meanwhile, Jelly Roll made his way to Canada, where he visited the Royal Ottawa Mental Health Centre on July 8-9. His interactions with staff and patients focused on addressing mental health and substance use disorders, particularly among Canadian youth. Through the power of song and heartfelt conversations, he aimed to uplift those struggling with these challenges.
BRELAND’s journey took him to South Korea from July 7-13, where he participated in a songwriting camp in collaboration with a local record label and South Korean songwriters. This experience not only allowed him to share his musical talents but also to learn from the rich cultural backdrop of South Korea, furthering the initiative’s mission of cultural exchange.
This innovative program builds upon the legacy of the Jazz Ambassadors from the 1950s and 1960s, a group of iconic American musicians who used their art to promote American culture and values abroad. Legendary figures such as Louis Armstrong, Duke Ellington, and Sarah Vaughan paved the way for this new generation of music ambassadors.
In addition to Teddy Swims, Jelly Roll, and BRELAND, the current roster of U.S. Global Music Ambassadors includes other notable artists such as Chuck D, Grace Bowers, Kane Brown, Denyce Graves, Herbie Hancock, Justin Tranter, Armani White, and Lainey Wilson. Each of these ambassadors brings their unique voice and perspective, contributing to a rich tapestry of musical diplomacy.
The Global Music Diplomacy Initiative aims to leverage the universal language of music to foster deeper connections and understanding among diverse populations. By engaging with communities through performances, workshops, and conversations, these ambassadors are not only sharing their art but also promoting important social issues and encouraging dialogue.
As the U.S. Global Music Ambassadors continue their journeys, they are expected to make a significant impact on the communities they visit. Their efforts represent a commitment to using music as a powerful tool for change, fostering goodwill, and promoting cultural exchange on a global scale.
For those interested in following the activities of the U.S. Global Music Ambassadors, updates and insights will be available through various channels, highlighting the ongoing efforts to use music as a means of diplomacy and engagement.
