Vogue Singapore is the undisputed fashion authority that empowers and inspires through elevated imagery and intelligent stories to drive change for good. A subtle statement goes a long way, and the return of the cowboy style is all the proof you need. This season ushers in the comeback of the cowboy, with Western rodeo taking its place front and center of the fashion scene.
Pharrell’s sophomore collection for Louis Vuitton is certainly a testament to the return of the Wild West, with his men’s fall/winter 2024 runway an ode to classic Americana and the heritage of Western wear. Leather and denim ensembles were embroidered, fringed and flowered, accented by horse-riding cowboys and cactuses. The key takeaway were the accessories, from cow-hide patterned bags, bolo ties, intricate belt buckles and of course, classic cowboy hats and boots.
Another game-changer for the Western frontier? None other than Beyoncé, of course. Her Renaissance world tour marked the beginning of her cowboy era, with her bedazzled cowboy hat and silver horse a mainstay throughout her performances. The West knows no bounds, and the recent Grammy awards were no exception for Queen Bey as she turned heads with her chequered cowboy-inspired ensemble, right off the Louis Vuitton fall/winter 2024 runway. Her latest country single releases ‘Texas Hold ‘Em’ and ‘16 Carriages’ made up the icing on the cake, lasso-throwing her foothold on the industry.
As Hollywood would see to it, Queen Bey isn’t the only one getting acquainted with the Western cowboy aesthetic. Kim Kardashian’s newest go-to seems to be the iconic wide-rimmed hat, while Calvin Klein’s latest campaign sees Jennie in new season icons with sleek cowboy boots to match. Refer to Bella Hadid’s recent romantic moment that involves a certain cowboy beau at the ranches and it’s pretty obvious that the supermodel’s cowgirl transformation is now complete. Hats and boots aside, other Western emblems like bolo ties and silver buckled belts see a contemporary take on the likes of Billie Eilish and G-idle’s Yuqi, used as a statement accessory for a subtle Western touch.
Saddle up and see all the ways on how to nail the cowboy look below, as Western rodeo makes a full-fledged comeback and takes free
