The Arnold Sports Festival is a renowned event that attracts a diverse audience beyond bodybuilding and strength competitions. The festival, which spans four days, offers a wide range of attractions, including the iconic Arnold Classic, weightlifting, Strongman/Strongwoman events, and even unique activities like pillow-fighting. According to Brent LaLonde, the events director for the Arnold, the festival’s appeal lies in its diverse competitions and events, catering to a wide variety of people.

Originating from a small bodybuilding show, the Arnold Sports Festival has evolved into one of the largest multi-sport festivals in the nation over the past 36 years. Founded in 1989 by Arnold Schwarzenegger and Jim Lorimer, the festival now draws over 200,000 visitors and hosts more athletes than the Olympics. Schwarzenegger, who has been an integral part of the festival, will be in attendance from Friday through Sunday, engaging in various activities and making appearances at the 5K Pump & Run event and the Arnold Showcase.

The Arnold Showcase, a highlight of the festival, provides an opportunity for about 2,000 attendees to engage with Schwarzenegger through a Q&A session, where he shares insights into his career spanning bodybuilding, movies, and politics. The festival’s expansion beyond bodybuilding into a diverse sports festival has contributed to its widespread appeal and continued growth over the years.