Houston Texans quarterback C.J. Stroud, who made a significant impact in the 2023 season, has now teamed up with Cheetos to introduce a new flavor ahead of the Super Bowl. Stroud, the No. 2 overall draft pick, led the Texans to the playoffs and emerged as a finalist for Offensive Rookie of the Year.

Partnering with Cheetos, Stroud has helped launch the Cheetos Crunchy Buffalo flavor, aiming to rival the popularity of traditional Buffalo wings. Expressing his enthusiasm for the new flavor, Stroud stated, ‘Buffalo wings have always been superior and king at watch parties in the football season. So, Cheetos came out with a new flavor, the Buffalo crunchy Cheeto. We’re trying to take over the second spot right under Buffalo wings. I know a thing or two about being second and still trying to bring the heat.’

Furthermore, Stroud is set to enhance the Super Bowl watch party experience for a lucky NFL fan in Las Vegas. The winner and five friends will have an exclusive watch party with an appearance from Stroud, promising the ‘second-best Super Bowl viewing experience.’

Stroud emphasized that the opportunity is open to fans of any team, expressing, ‘It’s for whoever wants to come out man. It’s all love. Once the season’s over, I’m not really on that type of time no more.’

To participate in the contest, fans can enter by dropping a chicken wing emoji on specially designated Instagram posts, with the contest commencing Thursday.

As the Super Bowl approaches, C.J. Stroud’s collaboration with Cheetos has added an exciting twist to the festivities, offering fans the chance to savor a new flavor and enjoy an exclusive watch party experience with the rising NFL star.