TCL Electronics recently introduced its latest QD-Mini LED TV and smart home appliances at an exclusive launch event in Istanbul, Turkey. As the world’s Top 2 TV brand and Top 1 98-inch TV brand, TCL unveiled a range of products tailored for the Middle East and Africa market.

During the event, TCL emphasized its partnership with Arsenal Football Club as the Official Regional Consumer Electronics Partner, with Arsenal Legend Martin Keown making a notable appearance. The launch event was attended by industry leaders, media representatives, influencers, and personalities from the region.

The latest product line-ups from TCL showcase the company’s commitment to technological innovation. The 2024 QD-Mini LED TVs offer remarkable picture quality, while the upgraded domestic appliances and air conditioners aim to enhance lifestyles with improved health and convenience.

Ms. Sunny Yang, General Manager of TCL Middle East, expressed excitement about the new generation of QD-Mini LED TVs, including the TCL 115” X955 Max, the world’s largest QD-Mini LED TV. The company aims to meet consumers’ evolving needs by delivering cutting-edge technology and premium entertainment experiences in the Middle East and Africa markets.

At the event, TCL also unveiled its newest home appliance offerings, such as the TCL FreshIN Series Air Conditioners, Free Built-in Series Refrigerators, and advanced washing machines with industry-leading cleaning ratios.

The highlight of the launch was the 115” X955 Max QD-Mini LED TV, known as the world’s largest TV. With a peak brightness of 5,000 nits and over 20,000+ local dimming zones, this TV offers precise lighting and impressive contrast for a cinematic experience at home. Equipped with QLED PRO, a 144 Hz VRR, and an ONKYO 6.2.2 Hi-Fi system, the TV delivers exceptional image quality.