Yamaha Exits North American E-Bike Market Amid Industry Challenges

Yamaha has announced its exit from the North American e-bike market by the end of this year due to industry challenges such as oversupply and declining demand. Known for high-quality electric bikes, Yamaha’s premium pricing strategy has hindered its competitiveness against more affordable brands. To clear remaining inventory, Yamaha is offering discounts of up to 60%. Despite this shift, the company will continue to support existing customers and dealers for at least five years.