Walmart in Talks to Acquire Vizio’s TV Business for $2 Billion

Walmart is reportedly in talks to acquire Vizio’s TV business for $2 billion, potentially positioning itself as a rival to Roku and Amazon in the affordable smart TV market. The acquisition could grant Walmart access to Vizio’s customer data and revenue stream from personalized ads and subscription fees. This move comes as Roku and Amazon have been expanding their smart TV offerings, with Walmart already active in the advertising space. If the deal goes through, it could reshape the competition in the smart TV market.