Canva Acquires Affinity, Strengthening Position in Design Software Market

Canva’s recent acquisition of professional creative software suite Affinity positions the AI-driven platform as a strong competitor against industry giants like Adobe, Google, and Microsoft. With the addition of Affinity’s apps – Affinity Designer 2, Affinity Photo 2, and Affinity Publisher 2 – Canva expands its functionality to cater to professional graphic designers, illustrators, and typographers. Affinity’s latest version, v2.5, introduces advanced editing features like Variable Font support and Stroke Width Tool, enhancing Canva’s suite as a comprehensive solution for all designers. This strategic move by Canva marks a significant milestone in its journey towards offering a complete suite of tools for designers, solidifying its position in the competitive design software market.