Bud Light’s Bold Move: Super Bowl Ad with Post Malone and Peyton Manning
Anheuser-Busch InBev SA is reshaping public perception of Bud Light with a new Super Bowl ad featuring Post Malone, Peyton Manning, and Dana White. The ad introduces the Bud Light Genie and aims to dispel controversy from a previous partnership. Investors are looking to the potential impact of Donald Trump’s support for Bud Light, while the brand’s future success hinges on appealing to a more youthful audience. AB InBev’s strategy includes upgrading Bud Light, strengthening the brand, and intensifying marketing efforts, with the new Super Bowl ad aligning with this approach.
WWE’s Royal Rumble to Feature UFC Edition
It’s time for the next installment of WWE’s Royal Rumble this weekend (Sat., Jan. 27, 2024) in St. Petersburg, Florida (live results here). Even if you aren’t the biggest wrestling fan in the world, it’s always entertaining to see 30…