Toys“R”Us to Open First Standalone Store in Chicago Area This October
Toys“R”Us is returning to the Chicago area with a new standalone store in Norridge, set to open on October 26, 2024. Located at Harlem Irving Plaza, this 10,000 square-foot store will offer a wide selection of toys just in time for the holiday shopping season. The grand opening will feature special activities, giveaways, and an appearance by Geoffrey the Giraffe, promising a festive experience for families and toy enthusiasts alike.
Toys ‘R’ Us Unveils Groundbreaking AI-Generated Promo Film at Cannes Lions Festival
Toys “R” Us wows audiences at the 2024 Cannes Lions Festival with a groundbreaking promo film created using OpenAI’s text-to-video tool, Sora. The 66-second clip, featuring the brand’s founder and mascot, marks a milestone in AI-driven filmmaking. With corrective visual effects and an original score, this collaboration between Toys “R” Us and Native Foreign showcases the potential of AI in entertainment.