Sentry Insurance to Acquire The General for $1.1 Billion

Sentry Insurance has announced its acquisition of The General from American Family Insurance for approximately $1.1 billion, marking a significant shift in the non-standard auto insurance market. This strategic move will enhance service offerings for customers and integrate approximately 1,300 employees from The General into Sentry’s operations. The deal, which is expected to close by year-end, underscores Sentry’s commitment to expanding its presence in the insurance industry.