AriZona Iced Tea Chairman Maintains 99-Cent Price Point for Over Three Decades

AriZona Iced Tea, known for its iconic 99-cent cans since 1992, has maintained its price point for over three decades. Don Vultaggio, the brand’s chairman and founder, attributes this consistency to efficient production and distribution methods. Despite diversifying into merchandise and alcoholic drinks, the company remains committed to prioritizing the sale of its 99-cent cans. Learn more about AriZona’s unconventional marketing approach and Don Vultaggio’s dedication to offering affordable beverages to consumers.