Kristen Wiig Returns as Target Lady for Target Circle Week

Actress Kristen Wiig is reprising her beloved Saturday Night Live (SNL) role as the Target Lady in a series of 12 ad spots for Target’s guest-favorite event starting April 7. The ad spots feature Wiig as Target Lady, showcasing her infectious enthusiasm and over-the-top excitement for the new Target Circle and the exclusive deals offered during Target Circle Week.