Swedish Candy Craze Hits America

Swedish candy is the latest TikTok trend causing a surge in demand for small businesses like BonBon in Manhattan and Brooklyn. Other Scandinavian candy shops are also seeing increased demand as Americans line up to get a taste of the colorful, flavorful treats. The tradition of ‘lordagsgodis,’ or ‘Saturday sweets,’ dates back to the 1950s in Sweden, where weekly trips to the candy store are a serious family outing and a way to teach kids about finances.