Nvidia vs. Snowflake: Contrasting Performances in the AI Trend
Discover how Nvidia and Snowflake’s contrasting performances in the AI sector highlight the importance of aligning with market trends. While Nvidia’s stock has soared by nearly 600% in the last three years, Snowflake’s has declined by 40%, showcasing the benefits of strategic positioning within the industry. Learn how businesses can capitalize on major trends to drive growth and success in the stock market.
Snowflake Denies Claims of Data Breach Linked to Santander and Ticketmaster Hacks
A recent breach involving Santander and Ticketmaster has been linked to hacks on Snowflake accounts. A threat actor claims to have accessed data by hacking into an employee’s account at the cloud storage company Snowflake. However, Snowflake denies these claims, attributing recent breaches to poorly secured customer accounts. Snowflake’s cloud data platform is utilized by major companies such as Adobe, AT&T, Capital One, Doordash, HP, Instacart, JetBlue, Kraft Heinz, Mastercard, Micron, NBC Universal, Nielsen, Novartis, Okta, PepsiCo, Siemens, US Foods, Western Union, Yamaha, and more. Cybersecurity firm Hudson Rock reports that the threat actor also gained access to data from other prominent companies using Snowflake’s services, including Anheuser-Busch, State Farm, Mitsubishi, Progressive, Neiman Marcus, Allstate, and Advance Auto Parts. The actor allegedly bypassed Okta’s secure authentication process by logging into a Snowflake employee’s ServiceNow account with stolen credentials, enabling them to extract data from Snowflake customers. Snowflake declined to comment further on the breach when contacted by BleepingComputer, and representatives from Santander and Ticketmaster were unavailable for immediate comment.
Snap and Snowflake Partner to Integrate Clean Rooms with Conversions API
Snap and Snowflake have partnered to integrate clean rooms with conversions API, providing advertisers with privacy-enhancing technologies. This collaboration will streamline the secure sharing of targeting and conversion data, leveraging Snowflake’s cloud data platform and Snap’s conversions API. The integration also includes a partnership with AppsFlyer to enhance mobile measurement capabilities, showing promising results in early tests.
Snowflake CEO Frank Slootman Retires, Stock Plummets
Snowflake CEO Frank Slootman announces retirement, stock plummets 24%. Former Google ad chief Sridhar Ramaswamy to succeed Slootman. Fourth-quarter financial results show 32% year-over-year increase in sales, but operating losses rise. Market reacts to retirement and financial results, signaling new phase of growth and opportunity for Snowflake.