Snapchat Launches Footsteps Feature to Enhance User Engagement
Snapchat has launched its new Footsteps feature for iOS, allowing users to track their location history on Snap Map. This innovative update enhances user engagement by enabling real-time location sharing and exploration insights. As Snapchat competes with Instagram and TikTok, Footsteps aims to enrich the user experience and foster community interactions.
Snapchat Unveils Major Updates at Snap Partner Summit to Enhance User Experience and AR Engagement in MENA
Snapchat’s sixth Snap Partner Summit unveiled exciting updates focused on enhancing user experience and creativity, particularly in the MENA region. With a redesigned interface and innovative AR features, including the ‘Easy Lens’ for quick AR creation, Snapchat aims to empower local brands and foster deeper connections. These strategic enhancements are set to redefine user interactions and solidify Snapchat’s position as a leading digital communication platform.
Snap’s Evolving Ad Tools Drive Surge in Performance
Snap showcases significant turnaround in ad tools performance, with a surge in Snap shares attributed to improved ad performance and focus on SMBs. The company highlights a webinar featuring key product leaders, emphasizing revamped ad formats and enhanced AR options. Snap introduces ‘Total Takeover’ offering and streamlines app download process for advertisers, signaling commitment to innovation and growth in digital advertising.
Snapchat Bolsters Leadership Team in India for Continued Growth and Expansion
Snapchat is doubling its team size in India with strategic hires in Content, Partnerships, AR, Growth, and Sales. Managing Director Pulkit Trivedi emphasizes Snapchat’s appeal to Gen Z, driving rapid growth in India. Notable additions include Saket Jha Saurabh as Director of Content, Partnerships, and AR, and Chirag Kohli as Head of Growth. Snap’s commitment to the Indian market is evident in its focus on user acquisition, engagement, revenue expansion, and strategic partnerships, contributing to the country’s digital evolution.
Snapchat Introduces AI-Powered AR Tools for Advertisers
Snapchat introduces AI-powered augmented reality tools for advertisers, including AR Extensions for seamless integration of AR lenses and filters into various ad formats. With new machine learning and automation tools, brands can transform 2D product catalogues into interactive 3D try-on assets more efficiently. The platform also offers custom branded AR ads using generative AI technology, enhancing engagement with Snapchatters. By expanding collaborations and enhancing direct response products, Snapchat aims to empower advertisers to elevate their business and engage with consumers in immersive ways.
Snapchat Unveils Exciting Plans for Summer Olympics at NewFronts Event
Snapchat unveils exciting plans for the upcoming Summer Olympics, including a significant investment in sports and creators. The platform will feature top stars like gymnast Livvy Dunne, reality TV star Harry Jowsey, and gamer/comedian Kai Cenat reporting from Paris. Snap also announces a collaboration with NBCUniversal to introduce new augmented reality lenses featuring Team USA athletes. The platform’s partnerships with major sports leagues like the NFL, NBA, and WNBA highlight its commitment to engaging users with compelling content and immersive experiences.
Snap and Snowflake Partner to Integrate Clean Rooms with Conversions API
Snap and Snowflake have partnered to integrate clean rooms with conversions API, providing advertisers with privacy-enhancing technologies. This collaboration will streamline the secure sharing of targeting and conversion data, leveraging Snowflake’s cloud data platform and Snap’s conversions API. The integration also includes a partnership with AppsFlyer to enhance mobile measurement capabilities, showing promising results in early tests.
Snapchat Unveils New AR-Powered Advertising Feature for Sponsored Filters
Snapchat introduces new AR-powered advertising feature, allowing brands to create sponsored filters for the platform. This innovative offering aims to provide a unique and engaging way for companies to connect with Snapchatters, showcasing the platform’s commitment to evolving its advertising capabilities.