HARMAN Automotive Continues Partnership with Scuderia Ferrari for 2024 Formula One Season

HARMAN Automotive continues its partnership with Scuderia Ferrari for the 2024 Formula One season, with Ferrari set to be the first automaker to incorporate HARMAN’s in-cabin monitoring system, HARMAN Ready Care, into its next-generation road cars. The collaboration will feature an integrated marketing campaign focusing on innovation and excellence, with a focus on driver safety through the adoption of eye-gaze tracking technology. President of HARMAN Automotive, Christian Sobottka, emphasized the shared commitment to pushing technological boundaries, marking the continuation of the partnership with Ferrari.