Hyatt Launches Luxury Ryokan Brand Atona in Collaboration with Kiraku

Hyatt Hotels Corp. introduces Atona, a luxury boutique brand in partnership with Kyoto-based developer Kiraku, bringing the ryokan experience to a wider audience. The first three Atona locations are set to open by 2026 in Hakone, Yufu, and Yakushima, offering luxury accommodations with rates ranging from $800 to $1,300. The collaboration aims to seamlessly integrate traditional Japanese elements with modern amenities, catering to a global clientele.