Rose Mattus

Häagen-Dazs supports women-centric charities in Asia and Europe

Häagen-Dazs is supporting women-centric charities in Asia and Europe through various philanthropic activities, including donations from the sale of limited-edition products and special promotions. The brand’s commitment to empowering women is showcased through its support of organizations in Taiwan, India, and the UK, as well as the upcoming International Women’s Day promotions. The campaign, known as The Rose Project, aims to recognize and support unsung women making remarkable contributions, with nominations now open for the 2024 awards.