Radico Khaitan

Insights into Building a Successful Alcohol Brand in India

Learn from industry leaders in the liquor industry in India about the challenges of building a successful alcohol brand. Discover the importance of acquiring the first 10,000 customers, the significance of distribution channels, and the scale required for a nationwide presence. With insights from top professionals, understand the strategic approach and long-term vision needed for growth in the alcohol sector.

India’s Single Malt Whisky Makers

Meet the new crop of India’s single malt whisky makers By Murali K Menon | Jan 27, 2024 01:51 PM IST The Chinoys couldn’t have chosen a more opportune time to launch their single malt. 2023, after all, was a…