Media Relations in 2025: Embracing Independent Journalism and New Strategies
As media relations heads towards 2025, experts predict a significant shift towards independent journalism, driven by the 2024 presidential election. Trends indicate a redefined public relations landscape, where AI-driven strategies, authenticity, and visual storytelling play crucial roles. PR professionals must adapt to evolving media consumption habits and build strong relationships with independent journalists to thrive in this new era.
Golin Wins Top Prize at Cannes Lions Festival
Golin wins the prestigious PR Lions Grand Prix at Cannes for its innovative campaign ‘The Misheard Version’ for Specsavers. Edelman London also shines with a Gold Lion for the ‘Bar Experience’ campaign for Heineken. Weber Shandwick New York and McCann Detroit secure a Gold Lion for their ‘Translators’ campaign for U.S. Bank. Edelman London also receives Silver wins for campaigns for Dove and Ikea Canada. Ogilvy PR’s campaign for Cerave featuring Michael Cera gets a Bronze Lion.