Craft Sportswear Launches Pop-Up Store Offering Discounts for NYC Runners Stopped at Traffic Lights

Craft Sportswear launches an innovative pop-up store in NYC, turning stoplight wait times into discounts for runners during marathon week. Utilizing a custom STRAVA plugin, runners can earn exclusive offers based on their red light encounters, enhancing the urban running experience. Visit Craft’s pop-up at 437 Broadway from October 25 to November 3 to take advantage of this unique initiative.