Chinese-owned e-commerce company Temu faces forced labor concerns
Temu, a Chinese-owned e-commerce company, has gained popularity with an estimated 152 million Americans using the platform every month. However, the company has faced criticism over concerns about forced labor in the production of products sold on Temu. Temu has stated that it strictly prohibits the use of forced, penal, or child labor by all its merchants.
Chinese e-commerce app Temu to air second Super Bowl ad
Chinese e-commerce app Temu, operated by PDD Holdings, is set to air its second Super Bowl ad and launch a $10 million giveaway promotion, signaling its aggressive expansion in the U.S. market. Despite mixed reviews of its previous ad, Temu’s parent company, PDD, remains committed to penetrating the U.S. market, with plans to offer $5 million in coupons and credits as part of an ongoing initiative. Temu’s heavy investment in marketing, particularly on platforms like Facebook, has resulted in substantial user acquisition, making it the most downloaded app in the U.S. last year.