Paramount expands branded content hubs in Philippines and India
Paramount is expanding its strategy to place branded content hubs on third-party streamers, with new deals struck in the Philippines and India. The agreements, revealed at NATPE Global and struck via Paramount Global Content Distribution, will see Philippine-based Tap Digital…
Paramount+ Unveils Unexpected Duo in Latest ‘A Mountain of Entertainment’ Campaign
Paramount+’s “A Mountain of Entertainment” campaign is making waves once again, this time featuring an unexpected duo – Buffalo Bills’ Josh Allen and the beloved children’s character, Peppa Pig. The 60-second spot, titled “Crossfire,” marks the 14th installment in the…