Paramount+ and Pluto TV’s Super Bowl Ad Campaigns
Paramount Global is betting on the Super Bowl to propel its streaming business, with new campaigns for Paramount+ and Pluto TV. The star-studded Paramount+ spot will feature Sir Patrick Stewart, Drew Barrymore, and more, while the game will also mark Pluto TV’s first-ever Super Bowl ad.
Paramount Makes History with Record Super Bowl 58 Ad Sales
Paramount breaks records with Super Bowl 58 ad sales, surpassing Fox’s previous year revenue. Despite speculation about Taylor Swift’s impact, her presence had minimal effect. Advertisers include auto companies, telecom firms, candy manufacturers, and movie trailers. With 70 ad slots, the marketplace has rapidly filled up, with positions already locked in. Paramount’s success is a testament to the enduring appeal and commercial success of the annual sporting event.
Paramount expands branded content hubs in Philippines and India
Paramount is expanding its strategy to place branded content hubs on third-party streamers, with new deals struck in the Philippines and India. The agreements, revealed at NATPE Global and struck via Paramount Global Content Distribution, will see Philippine-based Tap Digital…
Paramount+ Unveils Unexpected Duo in Latest ‘A Mountain of Entertainment’ Campaign
Paramount+’s “A Mountain of Entertainment” campaign is making waves once again, this time featuring an unexpected duo – Buffalo Bills’ Josh Allen and the beloved children’s character, Peppa Pig. The 60-second spot, titled “Crossfire,” marks the 14th installment in the…