Zippo Launches ‘Our Flame Lasts a Lifetime’ Campaign

Zippo’s new advertising campaign ‘Our Flame Lasts a Lifetime’ emphasizes the durability and longevity of its iconic lighters. The marketing director, Lucas Johnson, reaffirms the brand’s commitment to producing long-lasting and reliable products. With the backing of advertising agency Ogilvy North America, Zippo’s campaign is set to resonate with consumers who value durability and longevity in their purchases.