Bluestar Alliance Acquires Off-White, Aims to Honor Virgil Abloh’s Legacy

Milan’s fashion scene is evolving as LVMH sells Off-White to Bluestar Alliance, marking a significant moment for the brand founded by Virgil Abloh. CEO Joey Gabbay emphasizes a commitment to honoring Abloh’s legacy while fostering innovation and diversity. This acquisition not only aims to preserve Off-White’s cultural significance but also adapt to contemporary market demands, reflecting the industry’s focus on sustainability and inclusivity. As Bluestar Alliance takes the helm, the future of Off-White is poised for transformation, potentially setting new benchmarks in the fashion world.