Marketing

NBA Faces Lawsuit Over Cryptocurrency Exchange Promotion

The NBA is facing a lawsuit from investors over its ties with the now-defunct cryptocurrency exchange Voyager Digital Holdings Inc., resulting in $4.2 billion in financial damages. The partnership involving Voyager and Mark Cuban has come under scrutiny, with accusations of negligence being leveled against the NBA. The legal action follows a previous lawsuit against Cuban for his endorsement of what is now considered a fraudulent venture. The outcome of the lawsuit against the NBA and its implications for future promotional activities with cryptocurrency entities will be closely watched by investors and industry observers alike.

The End of Internet Cookies: Adapting to a Privacy-Focused Era

The era of internet cookies is coming to an end as the digital advertising and media industry grapples with the transition to privacy-focused technologies and regulations. At the Annual Leadership Meeting in Marco Island, Florida, IAB CEO David Cohen emphasized…

New Jersey Brands Among Most Trusted in U.S.

When it comes to the brands U.S. consumers consider the most trustworthy, many of them are made right here in New Jersey, according to a new ranking. Conducted by market research firm BrandSpark International in collaboration with Newsweek, the 11th…

CES and Local Media: The Symbiotic Relationship

For the second year, the Consumer Electronics Show (CES) has extended an invitation for Rio Linda Online to come to cruise the show floor, take part in the presentations, and see what’s new in televisions, MP3 players, home electronics, video…

US Justice Department Seeks to Reinstate Convictions in FIFA Bribery Case

The U.S. Justice Department has made a move to reinstate the convictions of a former Fox executive and a South American sports media and marketing company in the FIFA bribery investigation. The request was made to a federal appeals court,…