Leaders Discuss Impact of Generative AI on Digital Media at 2024 Entertainment Marketing Summit
Discover the impact of generative AI on digital media at the 2024 Entertainment Marketing Summit. Learn how AI can increase efficiency by 200% and streamline tasks for marketers, creating opportunities for innovation. While concerns about job displacement exist, AI is seen as a valuable assistant rather than a replacement. Find out how companies are addressing trust and safety issues to ensure successful AI integration.
Snap and Snowflake Partner to Integrate Clean Rooms with Conversions API
Snap and Snowflake have partnered to integrate clean rooms with conversions API, providing advertisers with privacy-enhancing technologies. This collaboration will streamline the secure sharing of targeting and conversion data, leveraging Snowflake’s cloud data platform and Snap’s conversions API. The integration also includes a partnership with AppsFlyer to enhance mobile measurement capabilities, showing promising results in early tests.
‘Think Better’: How an ad ignited a boAT vs Apple war on social media
boAt’s latest ad campaign challenging Apple’s dominance has sparked a spirited debate on social media. With the slogan ‘think better,’ the campaign highlights brand loyalty and the ever-evolving dynamics of the market, igniting a boAT vs Apple war online.
Frito-Lay and Hasbro Join Forces for Spring Promotion
Frito-Lay and Hasbro have teamed up for a spring promotion aimed at bringing families and friends together for shared good times. The campaign includes TV spots, digital and social media content, and a sweepstakes to win a $1,000 game chest. The promotion emphasizes the importance of snacks in enhancing shared experiences and the value of familial connection, with specially marked packs in stores featuring a QR code that leads consumers to an interactive web game.
The History and Tradition of April Fools’ Day Pranks
April Fools’ Day is a time for playful antics and pranks, with a long history of lighthearted mischief. From Geoffrey Chaucer’s ‘The Nun’s Priest’s Tale’ to modern-day companies like Google, the tradition of playful deception has been a common occurrence. Notable historical pranksters, such as Hugh Troy, have made headlines with elaborate hoaxes, adding to the spirit of April Fools’ Day.
Chinese-owned e-commerce company Temu faces forced labor concerns
Temu, a Chinese-owned e-commerce company, has gained popularity with an estimated 152 million Americans using the platform every month. However, the company has faced criticism over concerns about forced labor in the production of products sold on Temu. Temu has stated that it strictly prohibits the use of forced, penal, or child labor by all its merchants.
Top Content Roundup: Blog Posts, Podcasts, and Videos
Catch up on this week’s top blog posts, podcasts, and videos. From venture-backed startups to SDR function building, there’s a lot to learn from the latest content. Don’t miss out on the top videos covering partner marketing, AI, and more.
H&R Block Faces Allegations of Deceptive Practices from FTC
H&R Block is facing allegations from the FTC for deceptive marketing and data handling practices. The company is accused of pressuring customers into paying for pricier services by deleting their tax data when attempting to downgrade from more expensive products. The FTC’s complaint also accuses H&R Block of engaging in deceptive advertising for its online tax preparation services, marking the beginning of an administrative process against the company for its unfair practices and deceptive marketing.
Zippo Launches ‘Our Flame Lasts a Lifetime’ Campaign
Zippo’s new advertising campaign ‘Our Flame Lasts a Lifetime’ emphasizes the durability and longevity of its iconic lighters. The marketing director, Lucas Johnson, reaffirms the brand’s commitment to producing long-lasting and reliable products. With the backing of advertising agency Ogilvy North America, Zippo’s campaign is set to resonate with consumers who value durability and longevity in their purchases.
YouTube Introduces New Sponsorship Opportunities for Brands During Super Bowl Season
YouTube introduces new sponsorship opportunities for brands during the Super Bowl season, aiming to provide unique ways for brands to engage with their target audience. With a surge in brand campaigns on YouTube Shorts and the expansion of the Partner Programme, the platform is offering additional sponsorship avenues to ensure a mutually beneficial partnership with brands.