Innovative Single-Source Data Measurement for Ad Tech Companies
Discover how Beatgrid’s single-source data measurement approach revolutionizes cross-media performance tracking, providing advertisers with valuable insights to optimize their media strategies based on real-time performance data.
Purely Elizabeth Launches ‘Savor the Start’ Campaign to Inspire Wellness Journey
Purely Elizabeth launches ‘Savor the Start’ campaign to inspire wellness journey with nutritious granola. CEO Elizabeth Stein emphasizes the power of fresh starts and small choices. Partnership with goop and new product, Banana Bread, announced. Cookie Granola line to be fully distributed in July. Visit website for more information.
The Future of E-Commerce: Emerging Trends and Technologies
Explore the future of e-commerce with emerging trends like AI-driven chatbots and personalized experiences, AR technology for visualizing products, and blockchain for secure transactions. Stay ahead in the digital marketplace with innovative strategies and technologies.
Cattle Market Outlook for 2024 Shows Decrease in Feeder and Stocker Receipts
The cattle market outlook for 2024 shows a 6 percent decrease in national feeder and stocker receipts compared to 2023. Insights from auction receipt totals this fall will be crucial in understanding changes in the 2024 calf crop. Subscribe to our newsletters for valuable insights into beef production, management, and market updates.
The Rise of the Creator Economy: Transforming Marketing and Entrepreneurship
The rise of the creator economy has transformed how individuals market themselves and their skills on digital platforms. Content creation has empowered people worldwide, allowing them to monetize their creativity and skills through social media. The industry’s projected growth to $480 billion by 2027 is reshaping marketing strategies and online platforms, driving innovation and partnerships across various sectors.
Crypto.com Expands Global Visibility Through F1 Sponsorship
Crypto.com is ramping up its sponsorship of F1 events to boost global visibility and attract non-crypto audiences. With successful outcomes like a user count increase and major deals like renaming the Staples Center, Crypto.com is investing millions in sponsorships to solidify its industry position.
Leaders Discuss Impact of Generative AI on Digital Media at 2024 Entertainment Marketing Summit
Discover the impact of generative AI on digital media at the 2024 Entertainment Marketing Summit. Learn how AI can increase efficiency by 200% and streamline tasks for marketers, creating opportunities for innovation. While concerns about job displacement exist, AI is seen as a valuable assistant rather than a replacement. Find out how companies are addressing trust and safety issues to ensure successful AI integration.
Snap and Snowflake Partner to Integrate Clean Rooms with Conversions API
Snap and Snowflake have partnered to integrate clean rooms with conversions API, providing advertisers with privacy-enhancing technologies. This collaboration will streamline the secure sharing of targeting and conversion data, leveraging Snowflake’s cloud data platform and Snap’s conversions API. The integration also includes a partnership with AppsFlyer to enhance mobile measurement capabilities, showing promising results in early tests.
‘Think Better’: How an ad ignited a boAT vs Apple war on social media
boAt’s latest ad campaign challenging Apple’s dominance has sparked a spirited debate on social media. With the slogan ‘think better,’ the campaign highlights brand loyalty and the ever-evolving dynamics of the market, igniting a boAT vs Apple war online.
Frito-Lay and Hasbro Join Forces for Spring Promotion
Frito-Lay and Hasbro have teamed up for a spring promotion aimed at bringing families and friends together for shared good times. The campaign includes TV spots, digital and social media content, and a sweepstakes to win a $1,000 game chest. The promotion emphasizes the importance of snacks in enhancing shared experiences and the value of familial connection, with specially marked packs in stores featuring a QR code that leads consumers to an interactive web game.