Protests Rise Against Synthetic Dyes in Kellogg Cereals

Protests erupted at WK Kellogg Co’s headquarters on October 15, 2024, led by activist Vani Hari, urging the company to eliminate synthetic dyes and BHT from cereals like Froot Loops. With over 400,000 signatures on a petition, concerns about the health impacts of these ingredients, particularly on children, are gaining momentum. The protests coincide with California’s new regulations banning certain synthetic dyes in school foods, highlighting a growing demand for transparency and healthier options in the food industry.