Internal and external links

Google Unveils Key Strategies for Optimizing Internal Linking in SEO

In its latest ‘SEO Made Easy’ video, Google shares vital strategies for optimizing internal linking to boost SEO performance and enhance user experience. Martin Splitt outlines key tips for effective internal linking, emphasizing user navigation, search engine crawling, and the importance of meaningful anchor text. By implementing these best practices, website owners can improve site structure, aid search engines in indexing, and create a more engaging browsing experience.