Google Reverses Course on Third-Party Cookies in Chrome, Introduces New Privacy Strategy
Google has reversed its decision to eliminate third-party cookies from Chrome, emphasizing user choice and privacy in its updated strategy. This pivotal move impacts online advertising and privacy discussions, as Google collaborates with regulatory bodies to develop privacy-preserving alternatives through its Privacy Sandbox initiative. Stakeholders are watching closely as the company seeks to balance user privacy with the needs of advertisers.
Google’s Chrome browser to block third-party cookies, raising concerns among advertisers
Google has recently initiated a significant change in its Chrome browser, implementing measures to block third-party cookies, which are commonly used for tracking user data and behavior online. This move is part of Google’s effort to enhance internet privacy, but…