Lululemon Faces Legal Scrutiny Over Environmental Marketing Claims
Lululemon faces legal scrutiny over misleading environmental claims in its ‘Be Planet’ campaign, as Stand.earth initiates action against the brand for greenwashing. This case highlights the growing demand for transparency in sustainability practices within the fashion industry, reflecting a shift towards accountability and authenticity in brand marketing.
Environmental Groups Accuse ArcelorMittal of Greenwashing Ahead of Olympic Flame Arrival
Environmental groups accuse ArcelorMittal of greenwashing by using low-carbon steel for the Olympic torch, criticizing the steelmaker’s PR move to enhance its environmental image. Despite facing scrutiny for failing to meet decarbonization pledges, the firm has focused on shareholder returns over climate action, as revealed by a recent report from SteelWatch. Activists question ArcelorMittal’s commitment to sustainability, citing its disproportionate returns to shareholders compared to decarbonization investments.
New York Attorney General Takes Legal Action Against JBS Over Net Zero Emissions Claim
Amid growing concern about climate change, major meat producer JBS claims to offer low-carbon meat but faces legal action over unsubstantiated emissions reduction promises. New York Attorney General Letitia James has filed a lawsuit to ensure consumers are provided with accurate information and to send a message to other food companies about the costs of greenwashing.