Frito-Lay and Hasbro Join Forces for Spring Promotion

Frito-Lay and Hasbro have teamed up for a spring promotion aimed at bringing families and friends together for shared good times. The campaign includes TV spots, digital and social media content, and a sweepstakes to win a $1,000 game chest. The promotion emphasizes the importance of snacks in enhancing shared experiences and the value of familial connection, with specially marked packs in stores featuring a QR code that leads consumers to an interactive web game.