Wendy’s to Introduce Dynamic Pricing Model for Burgers Similar to Uber’s Surge Pricing

Wendy’s is set to introduce a dynamic pricing model similar to Uber’s surge pricing, where burger prices will fluctuate based on demand. The new system, announced by Wendy’s CEO Kirk Tanner, is scheduled to begin testing in 2025. This move comes with potential risks as 52% of consumers consider dynamic pricing in restaurants as price gouging. Despite the controversy, Wendy’s is forging ahead with its plans to adapt to fluctuating demand and market conditions.