Financial Advisors Urged to Embrace Technology Amid Changing Consumer Expectations

A recent report from AdviserSoftware.com highlights a significant shift in consumer expectations within the financial advisory sector, emphasizing the need for firms to integrate technology into their services. With 51% of UK consumers preferring electronic communication and 61% desiring mobile access for managing finances, the demand for tech-driven solutions is clear. Despite this, human interaction remains crucial, with 57% of consumers still favoring personal consultations. As the industry evolves, advice firms must blend digital innovation with personalized service to meet diverse client needs.