Starbucks Launches Returnable Cup Pilot Program in Petaluma

Starbucks partners with NextGen Consortium to launch a returnable cup pilot program in Petaluma, Calif., aiming to drive a cultural shift towards reusables becoming the norm. This initiative, running from August 5 to October 28, allows customers to ‘borrow’ a cup and return it to designated bins across the city. Starbucks continues its sustainability efforts by collaborating with global brands and local businesses to create a more sustainable future.