Guinness Experiencing Renaissance Among Millennials
Guinness, the iconic Irish stout, is experiencing a renaissance, especially among millennials who crave authenticity. This St. Patrick’s Day, the brand finds itself at the peak of its powers, defying industry setbacks faced by other brewers. The 263-year-old beverage is entering what can be termed as its ‘golden age,’ leveraging its strong presence on social media to attract a new generation of consumers. With the rise of ‘premiumization’ in the industry, Guinness has managed to carve its own niche in the market, focusing on authenticity and quality.
India’s Alcoholic Beverage Market Driven by Women in Leadership
India’s alcoholic beverage market is projected to reach $64 billion by 2030, with women playing a significant role in driving its growth. Hina Nagarajan, the Managing Director and CEO of Diageo India, is one such influential woman making strides in the industry. With over three decades of leadership experience, she has been recognized as a trailblazer in the business world.
Celebrity and Industry Developments Spark Widespread Interest and Debate
Lindsay Lohan’s father, Michael Lohan, has publicly criticized the new ‘Mean Girls’ movie, taking issue with a derogatory reference to his daughter as ‘fire crotch.’ This controversy has sparked a heated discussion among fans and the media. Meanwhile, rapper Rick…